Because It Matters

Every professional writer has an editor because no writer is perfect. And because the writing matters.

Every aspiring athlete has a trainer because she can’t pay attention to the mechanics of her backhand while she’s returning the volley. And because the game matters.

Every serious student has a teacher because a teacher integrates fragmented information and knowledge in a transformative, human way. And because the learning matters.

Why doesn’t every person have a coach when it matters? 

Perhaps the value proposition doesn’t appeal to some people. Perhaps some people don’t value greater self-knowledge or awareness or perspective or integrative clarity or constructive challenge from someone who genuinely cares about their success.

Obviously, it can’t be about the money since coaching is not that expensive, and since we always have money for the things that matter most to us.

Or is perhaps the reason a terribly sad one, that some people just don’t think they or their contribution matter very much at all, that their lives or work just aren’t that important? 

These are not rhetorical questions. Your thoughts in response are welcome.